Earlier this month, the Google Experience Research team reminded us just how important a high search ranking and a good site description really are. 

 The 34 study participants consistently demonstrated two things:

1. Users review search results extremely quickly.
2. They will generally choose one of the items near the top of the page or change their search criteria.

So, what can you do to maximize your search results? One, optimize your site for the search terms that matter most to your business. Two, make sure your title and description are clear, obvious and concise.