I stumbled upon this video about innovations in mobile technologies from trends and innovations company PSFK. It’s a little long, but it’s worth your time. The video covers up-and-coming ideas in mobile marketing, as well as the strategic implications of new technologies.

Of particular note is the discussion about location-based services (around 14 minutes into the video), and whether they should be thought of as a stand-alone application or an aspect of larger marketing activity. Potential for information overload certainly appears to be possible if users opt into too many mobile applications or services. Then again, the user is in control and can holster their handheld if things get shaky.

When it comes to content, new technologies usher in new variables to the conversation. In short, it’s not just what and how we communicate, it’s where we communicate. Can’t wait to see how that line item gets handled on a creative brief.