insight

Flying Advice Up the Flagpole: UI, UX & AA.com

by Hawk Thompson June 1, 2009

Let me just start by saying I admire Dustin Curtis's courage. Anyone willing to speak truth to power about a massive fail like AA.com is aces in my book.

But the medium is the message online, and imho there's just one problem with an otherwise spot-on critique. With all due respect, the choice of color (#cccccc) for inline links baffles me. Good user experience relies on an intuitive user interface. When you have to squint to read a hyperlink, UX suffers a little as a result.

Full disclosure: I don't specialize in UI or UX. But I do make the interactive content. And I value the opinions of my peers. Dustin, if you're reading this, I hope you feel the same way. Also, thanks for doing what you did. I hope your effort wins you a well-deserved new client.

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