I live in my Google calendar. It’s where I shape my family’s destiny — one of few places where my schemes, my husband’s commitments and my kids’ activities all gather to be recognized, dismissed or otherwise accounted for. Today, my Google calendar looks different ... cleaner. I like it. Google asked me if I wanted to learn more about the new look. This phrase caught my eye:
Elasticity: The new design will soon allow you to seamlessly transition from your desktop computer to your mobile phone to your tablet, while keeping a consistent visual experience. We aim to bring you this flexibility without sacrificing style or usefulness.
When someone asks me what Springbox does, I like to say “we make interactive stuff that feels effortless, meaningful and fun” — and that means on any device. The concept of elasticity fits right in with what I think interactive should do for humans. After all, we don’t care what device we’re on — we just have stuff we have to get done. Thanks, Google!
The new look: