Here’s a presentation I saw recently about the “fold” and whether it matters as much as designers (or clients) may think. I don’t think we should abandon our concern for the fold, but I do think it doesn’t carry as much weight as it did six or seven years ago. Plus, the point made in the presentation about how users are consuming sites on a greater variety of devices (mobile for example) with different screen sizes and resolutions is important to remember and underlines the fact that the traditional notion of the fold is changing.

Obviously, it’s up to agencies to educate clients and make layout considerations per project as to how the fold comes into play. Web standards are constantly evolving, and the old adage that “everything must be visible above the fold” needs to be examined in the light of current online conventions.

 How are you handling the fold these days?