insight

2011: The Year In Review

by Jen Marshall December 21, 2011

Springbox had an exciting year building new client relationships, launching tools for the interactive community, creating interactive experiences and displays, and celebrating award-winning work. Let’s take a look at some of the highlights:   

New Clients
For Microsoft Advertising, Springbox teamed up with several partners to execute a multi-screen, live-streamed concert series campaign featuring artists like Robyn, Ellie Goulding, Cold War Kids and Rye Rye. For Michael J. Fox Foundation, Springbox created a trial finder tool that connects volunteers with clinical trials to help find a cure for Parkinson’s Disease. New Austin-based clients included New Era Portfolio, one of the largest fine art printers in the world, and CSID, leader in the identity protection industry.

Tools for the Community
In July, Springbox launched Mobilizer, a free mobile preview desktop application for the interactive and agency community. The Adobe AIR application lets users preview mobile content on a variety of phone shells. For agency folks, the tool also allows users to export PNGs of device previews – perfect for portfolios or presentations. 

Real-Time Interactive Displays
At SXSW 2011 we hosted a rockin’ party at the W Hotel, right outside of the new Austin City Limits studio, and as part of the party experience, we created a multiplayer mobile game called Capture the Swag. In December, we launched an interactive window display at our headquarters in downtown Austin as part of the Austin Holiday Sing-Along & Downtown Stroll. Visitors could use their mobile phones to dial into a 1-800 number and create their own snowflake using their phone's keypad. Upon hanging up their phone, the snowflake appeared in our windows, and we sent them a text with a link to an image of their snowflake to share with their friends online. 

Award-Winning Work and Culture
At the W3 awards, we took home three awards for our work on Tradewinds' website. At the Davey Awards, we took home Gold for our work on DG's site redesign and Silver for both Central Market's Chocolate QR Campaign and Tradewinds' site redesign. We also received a Bronze Addy award for our Springbox photography website that highlights our L.A. office’s expertise.  

For the second year in a row, The Austin American-Statesman named us a Top Workplace in Austin. The Springbox team takes pride in our culture, and to celebrate our win we decided to unveil a new tradition of bestowing personalized rock star mugs upon Springboxers who have been with us for two years and more. (It is still to be determined whether our Dog Day Friday employees will be honored in the future.)

Thanks to everyone for making the year such a success. Happy Holidays and we'll see you in the New Year!

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