
Prologue: Tom attended the Flash in The Can 2010 event in San Francisco and has documented his experience. The opinions and/or views expressed in this series of posts are his own and do not necessarily reflect the views of Springbox.
Last day of the conference. The first speaker for the day is Robert Reinhardt, who will be talking about Flash video and where it all fits in with HTML5 and Silverlight. Turns out, Matt and I have talked to this guy a few times. He’s written many books about Flash, including the Flash Bible, and is super-friendly and approachable. His talk was refreshing because it proves how far behind other technologies are when it comes to video. He explained how we need to help our clients understand who their audience is and what they want. I couldn’t agree more.
We need to educate our clients to not think so much about where they will deploy their application and how it will be created. Instead, they should think about the problems they want to solve and who their audience is. For example, Reinhardt had a client who demanded that an application work on the iPhone. Why? Because she had an iPhone. After analyzing site analytics and looking at a breakdown of visitors, it was revealed that less than five percent of Reinhardt’s client’s audience used iPhones. In the end, it wasn’t cost effective to build the same experience to work on the iPhone. However, what can be cost-effective is to tailor your mobile experience to fit the needs of specific users. For instance, the aforementioned client had varying hours of operation and a location that was difficult to find — two key items that likely concerned her mobile audience. In the end, the client’s mobile execution highlighted the company’s hours, provided its location and included a few specifics about products. Reinhardt’s client was able to address the needs of the mobile customer while deploying a version that satisfied the needs of desktop users.
It was time to wrap things up for FiTC, at least for us. We needed to catch an afternoon flight, so we only had time for one more presentation. Grant Skinner, a well-known leader in creating all kinds of cool flash tools, games and applications gave a talk about how he formulates ideas, the direction of his current work, and where he’s focusing his future efforts. What I gained most from his insight is doing the most with the free time you have. We have so many distractions throughout the day, with current projects, social events, Facebook, Twitter, email, websites, videos and on and on. Most great ideas come out of projects that you’re passionate about. Make free time every day — even if it’s for only 20 minutes a day — to work on what you’re passionate about. There’s a good chance that some goofing around in your production tool could potentially lead to some really exciting client work. At Springbox, it’s easy to get lost in the day-to-day production for our clients, but if we can find that time to focus on new and innovative ideas, it may eventually lead to more quality tools for our clients.
So what did I learn at this conference? Here are the key points:
- Flash is not dead. It’s thriving.
- Mobile is King right now. Tomorrow, who knows?
- Android supports Flash. Android is big and getting bigger by the day.
- San Francisco is cold in the summer.
- Passionate work will (almost) always be rewarded.
- Adobe cares about its customers.
- Flash nerds like to party.