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SXSWi 2011: Jonathan Bowden's Topics of Interest

by Jonathan Bowden December 9, 2010

Springbox is sending a dozen employees to this year's SXSW Interactive festival. So we asked them: "What topics are you interested in learning more about at SXSW Interactive?" Here are Senior Designer Jonathan Bowden’s topics of interest.

With our digital world changing at a tremendous pace, it's almost comical to try and map out what topics, trends and themes I will be interested in three months from now, but here it goes:

The Creative Agency
Though I have had the privilege of working at two great digital agencies, Crispin Porter + Bogusky and Springbox, I am still very interested in hearing from other leading shops to find out the struggles, unique viewpoints and victories that they have discovered. Whether it's exploring the digital pod/team concept from R/GA, a new compensation model from Fahrenheit 212 or hopefully a dozen of other innovative agency models and structures, I am looking forward to hearing other's thoughts on forming and unleashing creative teams, adjusting and finessing the creative process and evolving the digital agency in general.

Digital in Our Daily Life
How is the ever present stream of information and connectability helping andor hurting our lives, our relationships?, our family, our health, our careers, our neighborhoods? What are the psychological affects of always being connected and checking in? Specifically for me, as a new dad and young husband, what precautions do I need to take to keep my digital intake at a healthy ebb and flow?

Technology for the Greater Good
How can we move past shiny gadgets and time wasting games and use technology for the greater good of our community and our world? How can we use technology to provide basic necessities such as clean water / food / dignity / freedom from slavery? Much closer to home, how can we restore wonder and play to a dilapidated education system? What can be done to improve easy access to locally grown foods? I know this one is a bit vague, but I have a feeling that there is so much that COULD be done, but is currently being trumped by angry birds and shiny plastic. I mention this topic, not as one who is an expert or even currently active in this field, but rather as an area that I want to invest more of my time and energy into.

Overcoming Information Overload

by Jonathan Bowden October 19, 2010
We live in an age of information overload.
 
I know it. You know it.

 
 
We experience it every day.


 
So if you’re reading this, I’m genuinely honored. Thank you.
 
So in a time when there is never a shortage of things to read, watch or play with, how does an individual, brand or organization measure their own influence on the world?


 
How do we know the difference between adding to the noise, or actually contributing to a greater conversation?


 
A two-way conversation.
 
I know, by just using the over hyped-word “conversation,” you might be extremely tempted to stop reading.
 
But that’s exactly what I’m aiming for when I communicate. And I hope you are, too.


 
Though I’m not the best at it, I want to engage, listen to, contemplate and thoughtfully communicate with others.


 
So I’m not really interested in a popularity contest, whether measured by Twitter followers, friends, retweets or any other number.


 
It’s cliché, but it truly is about quality. It has never been about quantity.
 
But maybe you’re thinking, it’s really hard to measure quality, especially in the digital social spheres that we are engaged with daily.


 
How can we measure the meaningful influence we have? Is your brand/organization actually communicating with customers? Or just using a bullhorn to annoy the masses?


 
Enter a sweet website I found recently (though it’s been around for a while now), klout.com. 

Though not perfect, I’m finding it really useful and interesting. Sure, it’s easy to see that so and so has 1,000 followers or a brand has 13k followers. But again, how much of that is noise?
 
I’m excited to see this service — along with others yet to be launched — grow and evolve into a deeper way to look into this tricky subject. 
 

Utilizing a Single Smart Object Throughout Multiple PSDs

by Jonathan Bowden March 17, 2010

Working on web-based projects over the years, there have been many times that I wanted the capability of using a single linked file throughout multiple PSD documents, much in the same way Adobe's InDesign has this function for large multiple page documents. This would have saved untold hours of mundane and repetitive work, as a simple copy change such as "Main" to "Home" in a large site's navigation would require only one file to be changed, instead of every single page. Unfortunately though, this was merely a dream until a discovery I had a few weeks back.

Recently, a large non-profit came to Springbox to redesign their site, a digital treasure chest of information and opportunities on a specific topic affecting millions. As you might imagine, the breadth of the content on the site was huge, with a rough estimate of more than 300+ pages.

Having worked on a large redesign recently, I had a strong desire to find a new system to allow quick updates to commonly used elements throughout the site, such as the header, the footer, a general tout layout and the styling of a call-to-action arrow. As these elements are used virtually on every page — particularly with the arrow being used 10+ times on multiple pages, changing these individual items can literally take up hours of time — even on only a handful of pages.

At this point, I must admit my great love for a half-solve to this issue — the introduction of smart objects in Photoshop. If you have not worked with smart objects, or just want a great refresher on the subject, go check out Viget Lab's great article.

Moving along, I say that smart objects are half-solve because these embedded linked files are only applicable to one page. For example, make a custom arrow, turn it into a smart object, then make copies of this smart object and distribute them to the rest of the page. A few days later the client wants to change it, just go in, change the smart object once and it will automatically change this for all instances of the smart object on the rest of the page. Magic! I love smart objects. I really do. So now we just needed to expand this functionality to reach 300 or 5,100 pages.

At this point, I did the obvious: I fired up Google to see what the internets had to offer on the subject. I found others were searching for a solution as well. All of this searching led me to the work of Mike Hale and Jeff Transberry who wrote a script to do just what I was looking for.

So here's the new workflow for a sample project, Goodness Inc., after downloading the script and installing it via the Adobe Extension Manager:

Example Site Layout and Content



Step 1  

Design the homepage with folder groupings for Header, Hero Area, Footer, etc.




Step 2

Select the Header folder in the Photoshop layers palette and choose "Convert to Smart Object."




Step 3

Double click the icon for the Smart Object in the Layer Palette, thus opening up the Smart Object as a separate document.




Dialog Box for editing a Smart Object as a separate document:





Content of Header Smart Object:





Folder Panel content of Header Smart Object:



 

Step 4

Save the Smart Object in a new folder within the project file, which I label "Universal Elements" or whatever is easiest for you to distinguish.





Step 5

When I am ready to bring in the header for a new page on the site, I go to File --> Place --> then browse to the "Universal Elements" folder and select the file.

 

Step 6

I now open up the Window pallete options, and pull up the "Links" window. I see that this Smart Object is actually a linked object. From this "Links" window, I have a few options: I can refresh the panel to get the latest link info, re-link the object, or I can edit the original.

 



The Window > Links panel, as relative to the selected layer, in this case being the "Header" smart object.

 



I then repeat the process of placing the element in all pages that need it.

Follow-Up Steps

If a week later, the nav copy needs to change from "HOME" to "MAIN," I can now edit the single source file "Header.psd" located in the "Universal Elements" folder, edit the file and save it. Then I will need to open each unique page's PSD, open the links panel, and refresh the links to see that the new element is present. Lastly, I can now save all the updated jpegs.

Not a one-step magic fix, but a timesaver nonetheless.

I do hope that in CS5, Adobe steps up their game and makes an integrated solution for this, as well as a "Character / Paragraph Style  //  CSS for multiple PSD documents" solution, but that's a different conversation.

In the meantime, a huge thanks to the great work by Mike Hale and Jeff Transberry!! This has saved me hours and hours of frustrating, repetitive and mundane copy changes. Thanks guys!

And as always, if you find an even better way to use / tweak the insights I have shared here, I'd love to hear them!

Lastly, there are rumblings of Illustrator being able to do a lot of similar things (symbols, multiple art board documents, xml-driven text fields), some of which you might soon find in a follow-up article here on the Insight blog.

DISCLAIMER: I can only verify that this works on Macs, running CS4.


The opinions contained in these pages do not necessarily reflect those of Springbox or its parent company, DG.
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