insight

Stop Motion: Steal Like an Artist

by Springbox February 27, 2012

Our designer and rich media expert Matt Skoog has created an animation to say goodbye to Springbox copywriter Austin Kleon. Kleon is about to embark on a national book tour.

The animation consists of a US map populated with some of Kleon's tweets and a farewell message at the end. Skoog created the animation using some Play-Doh, his Nikon D90 and After Effects to assemble the clip. It's fun to watch. 

 BTW, Austin Kleon's new book, Steal Like an Artist, is a quick read that looks much better in print. It's sold at Amazon and finer bookstores everywhere. 

 

From The Tumblr: Content Tidbits

by Springbox February 27, 2012

The Springbox Tumblr is a digital scrapbook of internet interestingness we're passing around the office. Each week we'll be sharing a curated batch of our favorite links.

Over the last few weeks our Tumblr recaps have focused on social media. This week we'll look at trends in copywriting and content strategy.

  Follow us on Tumblr

Quickly Swapping Out Website Copy Using Free Firefox Extensions

by Austin Kleon February 23, 2012

Often an interactive copywriter will need to write, fix, or replace some copy on a pre-existing website. Sometimes, you need to “write to space” or you need a quick and dirty comp to show your team or the client. Rather than involve development or design and burn costly hours, with a little bit of HTML knowledge and a few free online tools, copywriters can take things into their own hands.

3 tools you'll need before we get started:

1. To begin, install Firefox and the extensions, and open any page in the Firefox browser. (For this example, I'll be using our #SXSBX hub site, switching the copy to past tense.)

 

2. After the page loads, click Miscellaneous > Edit HTML on the Web Developer toolbar.

 

3. A window will pop up showing the HTML code for the page. You can use the search box to navigate to the bit of copy you want to replace.

 

4. Once you find the copy, you can then simply replace it in the textbox window (keeping any HTML code in tact) and the updated copy will appear in the browser with its original style.

 

5. Once you have the copy just right, you can now copy and paste the code into a text editor and send it to your dev team. Or, if you need a comp of the page, you can navigate to the Pearl Cresent camera icon, click the drop-down menu, and click Save Image of Entire Page. A dialog screen will appear, allowing you to save a .png file of the page to your hard drive.

   

6. Find the .png on your hard drive, and voila! You have a perfectly usable comp:

Check out our #SXSBX hub page →

From The Tumblr: Pinterest Edition

by Springbox February 20, 2012

 

The Springbox Tumblr is a digital scrapbook of internet interestingness we're passing around the office. Each week we'll be sharing a curated batch of our favorite links.

Pinterest is the social media platform it seems like everyone's talking about these days:

Read more about Pinterest on the Springbox tumblr.  

Innovation in Austin: Sheril Kirshenbaum

by Springbox February 17, 2012

For the third chapter in our Innovation in Austin series, we had the opportunity to chat with Sheril Kirshenbaum, Director of UT’s Project of Energy and Communications, about science, sustainability, The Science of Kissingand of course, innovation happening right here in Austin.

Links:

More from our Innovation in Austin series →

The opinions contained in these pages do not necessarily reflect those of Springbox or its parent company, DG.
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